Clothes are worn to express ourselves, both as individuals and as a whole. They are meant to give insight into who we are and therefore, to tell our stories.
Being a part of the current generation of youth, we realize the role we, the youth, have, and the power we hold to enact change. VOICI, believes that change is made after we connect with one another and specifically, when we recognize the similarities we each carry as individuals, while still appreciating the differences that make us who we are. VOICI was created to be a brand that weaves the stories that we all write as individuals, to create a connection between us all. The clothing is designed with the purpose of representing the cultures, experiences and movements that define our stories and therefore define us. Whether it be cities like Dakar or Tokyo, movements such as Black Lives Matter or our home, the DMV, every person, place or movement in our world has a story to be told. This means that the clothes released in each collection are unique and personalized to the story we tell. They will never be re-created anywhere else, just like us. Just like our stories. So...
Voici our cultures, experiences, and movements, in a form that won't be ignored.
Voici our stories, that come from the past, shape our present, and change the world's future.
Voici a brand, made for you, by you, and about you.
Voici, "we are the ones that we've been waiting for"